Zipcar: Revolutionizing Car Rentals?
|
|
ICMR HOME | Case Studies Collection
Case Details:
Case Code : BSTR360
Case Length : 16 Pages
Period : 2000-2009
Pub Date : 2010
Teaching Note :Not Available
Organization : Zipcar Inc.
Industry : Car rentals / Car sharing
Countries : US
To download Zipcar: Revolutionizing Car Rentals? case study
(Case Code: BSTR360) click on the button below, and select the case from the list of available cases:
Price:
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges
» Business Strategy Case Studies
» Case Studies Collection
» Business Strategy Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Area Specific Case Studies
» Industry Wise Case Studies
» Company Wise Case Studies
Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
|
|
<< Previous
"Now more than ever, in an economic recession and with gas
prices on the rise, people and businesses are turning to car sharing. In
addition, in an era where people buy music by the song, driving a car by the
hour makes a lot of sense."
1
- Mark Norman, COO of Zipcar Inc., in June 2009.
|
"Zipcar is an emerging business model in a market which is
yet to be totally defined."
2
- Neil Abrams, an Auto-Rental Consultant, in November 2007.
Introduction
In June 2009, US-based Zipcar Inc. (Zipcar), the world's
largest car sharing service, announced its plans for an IPO in 2010. Paul Bard,
an analyst at investment advisory firm Renaissance Capital, said, "It sounds
like a candidate for an IPO as the market recovers. People are always looking
for fresh ideas."3
|
|
Zipcar: Revolutionizing Car Rentals?
- Next Page>>
|
